Javier Ibañez - Hammy

It all started in 2021 with a simple idea: to create an art toy from scratch. I had always been drawn to that world, and finally decided to give it a try. That’s how Hammy was born—a character who gradually came to life through sketches, wild ideas, breaks, and a lot of learning.

After several attempts (and fresh starts), Hammy finally came to life in 2025 as a fully realized collectible figure. But the process didn’t end there. We also developed his visual identity and produced a launch video to introduce Hammy to the world and share what he stands for.

This project means a lot to me. It’s the result of years of work, trial and error, and creative collaboration. A reminder that everything starts with an idea—and with enough time and love, it can become something real.

A big thank you to all the friends who stayed close to the project, supporting us and sharing their thoughts to help shape what this became. Your perspective and trust were essential parts of the journey.

I hope you enjoy it!

Role

Director

Design / Adobe Photoshop - Adobe Illustrator

Motion graphics / Adobe After Effects

Character Animation / Adobe After Effects - Adobe Animate

The Art toy